The summer holidays have drawn to a close. That familiar back-to-school feeling fills the air. And for the modern marketer, now is the perfect time to start gearing up for the customer engagement challenges that lie ahead. 

Fortunately, Jacquard is ready to unbox a range of exciting updates to our product suite. These improvements are designed to help brands deliver more impactful and efficient personalised content at scale. See what’s possible with:

• Personalised Campaigns. Create and serve up content tailored to each individual customer at scale.
• Redesigned platform experience. Generate content and design content experiments across multiple channels and languages from a single brief. 
• New languages. Expand your global reach with Jacquard’s Generation Engine, Language¹ Creative, now supporting Modern Standard Arabic and LATAM Spanish.
• Enhanced CEP integrations. Optimise your campaigns across more channels and streamline content delivery with upgraded integrations with leading CEP platforms.

Read on to explore all the new features and benefits. 

Personalised Campaigns.

What is it?
Launched earlier this year, Personalised Campaigns was built to deliver true 1:1 personalisation at scale. Powered by Jacquard’s Personalisation Engine, Contextual¹, users can integrate product, user, and contextual data to generate and allocate hyper-relevant messages for every customer.

What’s new?
Our Personalised Campaigns solution now includes in-platform reporting. Track the number of personalised messages served to your audience and measure key performance metrics. Analyse how your messaging adapts based on different data dimensions, such as product catalogue data and customer profiles, and compare performance between personalised and non-personalised message variants to see the impact personalisation has on your brands ability to engage 

Why does it matter?
Research from McKinsey shows that at least 71% of consumers expect personalised experiences. But traditional personalisation methods often fall short due to their reliance on broad segmentation and error-prone merge tags. Personalised Campaigns delivers sophisticated, context-aware messaging to create a more relevant and engaging customer experience.

Redesigned platform experience.

What’s new?
Jacquard’s new platform experience brings content creation and experimental design into one unified workflow. This enables users to develop complex lifecycle marketing campaigns across multiple channels, languages, and brands. All from a single brief.

Why does it matter?
Your brand needs to meet customers wherever they are. But in order to do this, you also need to create and manage large volumes of content – tailored to different channels and audiences across complex, nonlinear journeys. And because customer preferences are constantly evolving, this must be done within a framework that supports testing and learning. 

Traditional copywriting teams can’t keep up with this volume. And AI copywriting assistance simply shifts the problem from content creation to curation. Jacquard’s new unified workflow meets the needs of modern marketing teams by enabling the rapid creation and optimisation of content across channels and languages. All while curating content for brand safety and performance at scale. 

Note: We’ll begin rolling out these updates across customer accounts from the end of September. Existing customers can contact their dedicated customer success manager with any questions.

New languages.

What’s new?
In addition to English, French, European Spanish, German, and Italian, Jacquard’s Generation Engine, Language¹ Creative, now supports Modern Standard Arabic and LATAM Spanish. This expansion enhances our generation capabilities and gives the world’s marketers the ability to create on-brand content and run optimisation experiments in more languages.

Why does it matter?
Speaking to customers in their preferred language is crucial for reaching diverse audiences all over the world. By incorporating Arabic and LATAM Spanish, Jacquard helps global enterprises to localise their marketing efforts at scale – and ensure their messaging resonates with customers who prefer their brand communications in a specific language. 

Enhanced CEP integrations.

What’s new?
We’re thrilled to announce improved integration capabilities with our CEP partners, Braze and Airship. These updates allow you to automatically fulfil your CEP campaigns with Jacquard-generated content across a broader range of channels – including content cards, in-app messages, and mobile push notifications.

Why does it matter?
CEPs excel in delivering brand messages across channels. And Jacquard’s expertise lies in the creation of high-quality brand messaging. Integrating these technologies gives marketers the tools to build and execute multichannel campaigns more effectively and at scale. Automatically push Jacquard-generated content into your CEP and leverage our patent-pending technology to adapt your messaging in real time for maximum impact.

Advancing automation for marketers

Personalised campaigns. A streamlined workflow. Expanded language support. And enhanced integrations. The product updates starring in our Summer Release 2024 mark significant steps forward in marketing automation. Marketers using Jacquard’s technology can create more content at speed, with richer context, across more channels. And deliver more impactful customer experiences at scale.