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Audience Optimisation

Overview

Messaging that gets smarter with every send.

Run automated A/B/n experiments. Get insights and deliver peak campaign performance across your digital channels – with huge volumes of pre-optimised content.

Sustained brand affinity

Reach more people with your best messages.

Scale winning content with automated experimentation. Every send is an A/B/n test where AI-generated message variants compete against a human control to find the best-performing message for your audience – based on the metric you want to optimise.

Trusted content production at scale

Set it and forget it.

Make time for everything else by optimising campaign performance in the background. We use a multi-armed bandit derivative built for email, push, and SMS to adjust and adapt your messaging automatically – based on what’s resonating with your audience. 

Expert language calibration

See what makes your audience tick.

From full messages to individual words and emojis, our language insights and performance reports enable you to see and understand how each element of the content puzzle helps drive performance across digital channels.

Built for the enterprise.

Secure access

Manage access and usage of your AI content with single sign-on (SSO) authentication, role-based permissions and a built-in approval process to fully vet your messaging before it reaches your customers.

Ethics and compliance

Our commitment to industry-leading data protection and privacy can be seen in our ISO 27001:2013 certification and strict adherence to all applicable data privacy laws and regulations.

Data and privacy

Safeguard your data with access to our enterprise-grade large language models (LLMs). We never allow LLMs to train on your data and our proprietary language generation isn’t LLM-dependent.

Reliability

Expect unparalleled reliability, backed by our steadfast commitment to a 99.9% uptime guarantee. And rest easy knowing your operations will run without interruption.

“Jacquard allows us to refine our recipe for success when it comes to engaging customers with our content. We can also see the real-time results and tweak our tactics based on how our customers are responding.”

Lauren MacArtney Lifecycle Marketing Manager – Reactivation, Home Chef

Trusted by the worlds top marketers

Multi-channel distribution

We fit right in.

Be everywhere with resonant brand messaging, compatible across any platform or channel.

Ready to transform your messaging? 

See how our purpose-built tooling designed for scale can help your brand to resonate everywhere.

Optimisation Engine

Under the hood

Create content that learns and adapts in real time.

Our Optimisation Engine is a multi-armed bandit derivative – built for CRM channels to test, iterate, and improve messaging based on audience response, in real time. 

Start your experiment with up to ten message variants – all pre-optimised by our Performance Prediction Engine. We then weight message distribution based on engagement to ensure the most effective language reaches the most people. Lower performing messages are removed and new variants are introduced to keep campaigns fresh.

Our Optimisation Engine does it all in the background, fine-tuning campaigns automatically to ensure that over time you outperform the human control 100% of the time.

Explore solutions.

Jacquard

Core Platform

Generate brand-safe messaging curated for optimal performance

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Audience Optimisation

Run experiments, get insights and adapt messaging in real time

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Personalised Campaigns

Tailor messaging to match individual customer contexts