Today’s consumers demand more than just a “Hello, {{first name}}” from the brands they engage with.

They expect authentic, meaningful personalisation that speaks to their needs and preferences. Unfortunately, traditional methods of personalisation have often fallen short, relying on generic rules and resource-intensive processes that fail to deliver true 1:1 experiences. That’s where Jacquard’s latest innovation, Personalised Campaigns, comes in.

Jacquard’s Personalised Campaigns is made up of two interconnected systems: contextual content generation and an advanced audience model. The contextual generation system draws on multiple data contexts—brand, campaign, personal, and product—to generate a rich library of personalised messages. Then, the audience model intelligently selects the best message variant for each individual, learning from customer engagement signals to continually improve. This means every campaign is crafted not only to reach your audience but to connect with them in a meaningful, evolving way.

In this video, Alon Krifcher, Jacquard’s Director of Sales Engineering, explores how Jacquard’s Personalisation Engine is transforming marketing campaigns to build stronger audience connections.