“Be willing to take risks.”
“Don’t spam people. Don’t over-optimise and send clickbaity stuff.”
“You need to be working with technologies that allow you to tailor [content] to yourself, to your own brand voice, to your own image.”
“It’s just: who’s going to find out how to do that?”
Dr. Neil Yager, Chief Data Scientist of Jacquard, joins The Array to offer “a brief history of time as it relates to AI” – mapping the milestones that brought us to where we are, then laying out what lies ahead for enterprise brands as they adopt new technologies.
Neil shares a true data science insider’s perspective for marketers and creatives eager to:
- Explore 20 years of AI breakthroughs – and what’s needed to continue unlocking its potential (4:28)
- Find out what the evolution of AI imagery could mean for marketers (16:07)
- Produce high-quality content in an era of “dead Internet” mediocrity (26:03).
Then we return to (almost) everybody’s favourite future-of-employment segment, “Will AI Take Jasper’s Job?” (Spoiler: it’s not looking good for Jasper, but at least his dreams might offer a future revenue stream.)
