#001. What good personalisation looks like.
Podcast
#001. What good personalisation looks like.
“Who’s doing personalisation well?”
“What are the right success metrics?”
“You’re winning clicks, but at what cost?”
Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on “The Array” to answer complex content questions. Get clear, actionable insights into implicit vs. explicit personalisation (5:04), scalable content production (10:56), and how to identify the right success metrics (15:08). Then stick around to find out whether AI will take Jasper’s job (31:20).
(Note: This episode was originally scheduled for release on November 5 and moved to avoid overlapping with US election coverage. Thanks for your patience. Enjoy.)
“What are the right success metrics?”
“You’re winning clicks, but at what cost?”
Scott Zalaznik, Digital Advisor & ex-CDO of adidas, joins hosts Toby Coulthard and Jasper Pye on “The Array” to answer complex content questions. Get clear, actionable insights into implicit vs. explicit personalisation (5:04), scalable content production (10:56), and how to identify the right success metrics (15:08). Then stick around to find out whether AI will take Jasper’s job (31:20).
(Note: This episode was originally scheduled for release on November 5 and moved to avoid overlapping with US election coverage. Thanks for your patience. Enjoy.)
