Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation. Jay Pattisall, VP and Principal Analyst at Forrester, joins “The Array” to discuss why generative AI should have a permanent place in the marketing toolkit. This is essential listening for do-more-with-less marketers looking to bring greater efficiency to the creative production process and drive better performance at scale.