Can AI 'speak' your brand language?
Podcast
#002. Can AI ‘speak’ your brand language?
“Is the value of AI to brands too much to ignore?”
“Will there always be a place for human creativity?”
“What's your advice to people who are cautious about AI adoption?”
Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how you can build the right combination of people and AI platform into the creative process (09:48), avoid the “autonomous sea of sameness” (17:57), safely experiment with generative AI technologies (26:52), and engage with consumers emotionally, functionally, and transactionally (32:48).
“Will there always be a place for human creativity?”
“What's your advice to people who are cautious about AI adoption?”
Jay Pattisall, VP and Principal Analyst at Forrester, joins hosts Toby Coulthard and Jasper Pye to share expert guidance into how you can build the right combination of people and AI platform into the creative process (09:48), avoid the “autonomous sea of sameness” (17:57), safely experiment with generative AI technologies (26:52), and engage with consumers emotionally, functionally, and transactionally (32:48).
