The challenge: Turn a growing team into a smarter team.

Sodexo’s healthcare marketing team needed a solution to tackle their growing workload while maintaining creativity and efficiency. As Adam Puterbaugh, Sr. Marketing Manager, explains, “We have a small team. So we have to be nimble and do more with less. For us, Jacquard is about being more effective with the time we have.” The Jacquard Platform presented an opportunity to support their lean team with efficient, high-quality content generation.

The pilot implementation of Jacquard came at a time when the team was feeling the pressure. The team had been balancing multiple initiatives and needed a way to alleviate some of the strain on content creation. Jacquard offered a fresh perspective: a tool that could reduce the burden of day-to-day content production, allowing the team to focus on strategic initiatives. “Budgets are always a topic,” Stacie Sands, VP of Growth & Enablement Marketing, added. “So it’s about how you use tools to be more efficient with your spend and your time.”

Turning time saved into higher output.

One of the key benefits of using Jacquard was the time savings it provided for the team. Jacquard’s platform enables marketers to generate brand-safe messaging at scale, producing up to 2,500 brand-compliant message variants curated for performance in just 30 seconds from a single brief. This capability allowed Puterbaugh, who is responsible for creating content for multiple personas across various campaigns, to balance his workload more effectively. “With Jacquard, I can do more with less. It’s like a partner that helps me output more content,” Puterbaugh explained. The team uses the tool to increase output and produce messaging for a variety of personas within two archetypes across multiple campaigns. Leveraging Jacquard has allowed us them to move faster.

Sands echoed this sentiment, highlighting how Jacquard had freed up time for the team to focus on additional value-driving initiatives, such as automated email campaigns that could run alongside or as follow-up nurture sequences. “It has definitely improved output and productivity,” Sands said. “Jacquard has allowed the team to be more flexible and address more when we need it. It absolutely increases team capacity.”

Boosting creativity and beating fatigue.

Beyond efficiency, Jacquard has also played a vital role in enhancing creativity within the marketing team. Content creation can often be mentally taxing, leading to creative fatigue – a challenge that Jacquard is helping to solve. As Puterbaugh put it,”Jacquard helps us diversify our messaging and avoid falling into repetitive patterns.”

Jacquard’s style guide and AI tone-of-voice (TOV) analysis ensure that the content generated always sounds like it has been written by Sodexo’s own copywriters, providing quality assurance at scale. With over 50 customisable brand language settings – shaped by editorial standards from the world’s best brands and TOV insights – the platform allowed the team to tailor content to different personas, adding layers of customisation to each campaign. “We’ve been able to leverage the tone-of-voice feature a lot as our segmentation has evolved,” Puterbaugh shared. “Depending on who we’re targeting, we can create messaging that resonates more deeply with specific audiences.”

Sands added that Jacquard provided a level of creative freedom, allowing the team to test different approaches and reduce the “blank page problem.” “It saves time from a creation standpoint but also gives creative freedom to look at things differently,” she said. “It’s the best of both worlds when you have a tool that helps you be creative and pragmatic.”

The result: More productive, more creative, more engaging.

Since implementing Jacquard, the Sodexo team has seen positive engagement results. Jacquard’s Performance Prediction Engine, trained on years of copy-based experiments, accurately predicts the language, emojis, and sentiments most likely to resonate with an audience. This feature helps the Sodexo team to ensure campaigns are always populated with optimal messaging. Recent campaigns have shown increased click-to-open rates, indicating that the tailored messaging created with Jacquard is resonating with their audience. Puterbaugh also highlighted how the platform has helped them craft more emotionally-driven content for new personas, such as clinicians and dietitians, resulting in better engagement.

“Jacquard has helped us tailor messaging outside of our normal tone to resonate with different audiences,” Puterbaugh noted. “We saw really good engagement from the messaging that myself and Jacquard put together.”

Both Puterbaugh and Sands agree that Jacquard has significantly improved their productivity and ability to meet deadlines. “I cannot imagine if we didn’t have Jacquard. We would need much longer lead times to meet our campaign deadlines” Sands said. “It has freed up time to focus on other priorities and increased our overall productivity.”

A new creative partner.

For Sodexo’s healthcare marketing team, Jacquard has proven to be more than just a tool for content generation – it has become a partner in driving efficiency, enhancing creativity, and supporting human ingenuity. By providing the team with the ability to do more with less, Jacquard has empowered them to focus on what matters most: creating meaningful, resonant content that drives engagement and supports Sodexo Healthcare’s mission of providing quality experiences for every customer, everywhere.

“The moral of the story, at least for me, has been efficiency and creativity,” Puterbaugh concluded. “Jacquard has opened my eyes to other ways of phrasing things, and enabled us to take a data-driven approach to content creation. It’s been very nice to have that support.”