“Who’s opening those emails anymore?”

“Customers are tired.”

“You’ve got these cool tools. Let’s use them better.”

Warrick Godfrey, Founding Partner of Fuse.cx, arrives to help us kick off season 2 of The Array – with his honest take on the state of customer engagement. (Spoiler: most brands are coasting on old tactics and need to do better. Fortunately, better is within reach.)

Get Warrick’s generous insights into how brands can:

And don’t miss the debut of “Pipeline or Hype Line?” – the new game where we debate whether we’re getting our money’s worth from recent tech innovations.