The workflow bottleneck.

Useful tools exist for almost every step of the process, yet marketers still find themselves spending valuable time moving between those systems to complete a single task. For example, creating a typical marketing campaign still follows a familiar but clunky rhythm: a marketer drafts a brief in a document, passes it to a copywriter, circulates it via email for review, involves legal for adjustments, versions it across channels, and finally schedules it manually for send—if it gets approved. Even with modern marketing platforms, each step introduces friction by involving too many tools, too many handoffs, and too many opportunities for misalignment and human error.

This fragmentation is more than just a workflow problem. It’s a creative bottleneck, and it simply does not scale.

The rise of agentic AI.

We see a better way forward. Agentic AI isn’t just another tool for marketers. It acts as a senior teammate who just gets it. Who is more efficient, more productive, and most importantly, better performing than even the top member of your group. In our vision for the (near) future, once a task begins, AI agents take action and complete the work independently.

How they work.

These agents are powered by our content-generation engine (Language²) and performance prediction model (Neural²). They can read a campaign brief, understand its intent, and generate high-performing content for any messaging channel. Crucially, this content is fully aligned with your brand tone and voice—learned from your existing materials as well as your published brand and style guides.

From there, the agents move seamlessly through the pipeline. They route content through brand and compliance workflows using intelligent review triggers. Then, they execute campaigns via your integrated Customer Engagement Platform (CEP) and leverage real-time and historical data to test, learn, and optimise at scale.

Notably, all of this happens within a controlled, brand-safe environment—so your creative integrity is never compromised.

We believe this is the next evolution of marketing work: agentic automation that brings structure, scale, creativity, and velocity to content teams’ operations. That means fewer handoffs, faster execution, and better-performing content, without the tradeoffs. It doesn’t just streamline the workflow. It solves it.

No dashboard required.

These agents don’t need to live in a dashboard. They can be embedded directly into your workflow. Our API-first model separates content creation and optimisation from where it appears, like your CEP or website homepage.

This flexibility lets platforms trigger content creation and optimisation dynamically, so marketers don’t need to log into extra tools. Agent-triggered pipelines mean that creating a campaign brief automatically sets off a chain reaction—from content generation and performance prediction to approvals and optimisation. Importantly, it all happens seamlessly, invisibly, and instantly.

The Future is already here.

That’s why we’re building for a new reality at Jacquard—one where creative and strategic teams aren’t bogged down by tools, but empowered by them. By taking on the tactical legwork and bridging disconnected systems, AI agents free up humans to do what we do best: shape the brand, generate standout ideas, and build deeper customer connections.

This isn’t some distant vision. We’re already making it real—with embeddable, extensible and scalable infrastructure powered by APIs and over a decade of expertise in generating and optimising billions of messages. Backed by rich training data and performance insights, we’re entering a new era of autonomous, on-brand content generation.

Marketers who embrace this shift won’t just be faster. They’ll be freer to think bigger, test bolder, and deliver more impactful work; and they’ll outperform on every engagement metric.

And we’re not alone.

As Agentic AI permeates our online lives and becomes more ingrained in the day-to-day function of The Internet, the largest and most influential players in AI are setting up shop. Amazon, Google, Microsoft, and Salesforce have all recently announced plans, and even already launched products, to give consumers and businesses access to agents through a marketplace.

As these marketplaces go live, Jacquard will be there with our powerful toolset ready to integrate into hundreds of partners with just a few clicks. It’s like onboarding a highly productive and super-efficient team member—without the time or cost of interviews, training, or onboarding—and mathematically guaranteed to outperform any human. Calling this game-changing is no understatement.

We’re not just imagining the future, we’re bringing it to life.

Takeaways:

• Agentic AI is more than automation—it acts on your behalf, streamlining execution while preserving creative integrity.
• Fewer handoffs, faster workflows—AI agents reduce friction by integrating directly into your marketing ecosystem.
• Built for brand, built for performance—Jacquard agents align to your voice and optimise for results from the start.
• This isn’t future-gazing—it’s already happening, and teams adopting this model are already seeing the upside.