The Array

The podcast on AI for marketers.

Hosted by Toby Coulthard and Jasper Pye. Conversations with the marketers and technologists working out what AI actually changes for brands, and what it doesn’t.

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  1. Play video: What should CMOs actually do with AI? (opens YouTube)

    What should CMOs actually do with AI?

    YouTube

  2. Play video: AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth (opens YouTube)

    AI Isn’t the Strategy: How Marketing Leaders Can Turn Technology Into Growth

    YouTube

  3. Play video: The human advantage: Why curiosity still beats algorithms in marketing (opens YouTube)

    The human advantage: Why curiosity still beats algorithms in marketing

    YouTube

  4. Play video: Why global brands need local intelligence to win across cultures (opens YouTube)

    Why global brands need local intelligence to win across cultures

    YouTube

  5. Play video: The difference between being data-rich and insight-rich (opens YouTube)

    The difference between being data-rich and insight-rich

    YouTube

  6. Play video: The riches are in the niches: Why brands must go deeper, not broader (opens YouTube)

    The riches are in the niches: Why brands must go deeper, not broader

    YouTube

  7. Play video: Why emotional connection matters more than product features (opens YouTube)

    Why emotional connection matters more than product features

    YouTube

  8. Play video: How To Escape The AI Experimentation Trap (opens YouTube)

    How To Escape The AI Experimentation Trap

    YouTube

  9. Play video: Why Data Is Becoming the Center of Modern Marketing (opens YouTube)

    Why Data Is Becoming the Center of Modern Marketing

    YouTube

  10. Play video: From personas to people: What’s the real future of CRM personalization? (opens YouTube)

    From personas to people: What’s the real future of CRM personalization?

    YouTube

  11. Play video: Why AI agents will replace A/B testing in modern marketing (opens YouTube)

    Why AI agents will replace A/B testing in modern marketing

    YouTube

  12. Play video: #008 (BONUS). "Cut through this sea of sameness." (opens YouTube)

    #008 (BONUS). "Cut through this sea of sameness."

    Episode notes YouTube

  13. Play video: #008. “Go out and play.” (opens YouTube)

    #008. “Go out and play.”

    Episode notes YouTube

  14. Play video: #007 (BONUS). “What’s going on behind closed doors.” (opens YouTube)

    #007 (BONUS). “What’s going on behind closed doors.”

    Episode notes YouTube

  15. Play video: #007. “Be willing to take risks.” (opens YouTube)

    #007. “Be willing to take risks.”

    Episode notes YouTube

  16. Play video: #005 (BONUS). "Create more remarkable experiences." (opens YouTube)

    #005 (BONUS). "Create more remarkable experiences."

    Episode notes YouTube

  17. Play video: #005. “Reimagine how we engage.” (opens YouTube)

    #005. “Reimagine how we engage.”

    Episode notes YouTube

  18. Play video: #004 (RECAP). Start with the problem, not the tech. (opens YouTube)

    #004 (RECAP). Start with the problem, not the tech.

    Episode notes YouTube

  19. Play video: #004. AI's real value to brands and consumers. (opens YouTube)

    #004. AI's real value to brands and consumers.

    Episode notes YouTube

  20. Play video: #003. Marketing’s future waits for no brand. (opens YouTube)

    #003. Marketing’s future waits for no brand.

    Episode notes YouTube

  21. Play video: #002 (RECAP). Rethink speed, scale, performance. (opens YouTube)

    #002 (RECAP). Rethink speed, scale, performance.

    Episode notes YouTube

  22. Play video: #002. Can AI 'speak' your brand language? (opens YouTube)

    #002. Can AI 'speak' your brand language?

    Episode notes YouTube

  23. Play video: #001 (RECAP). Implicit vs. explicit personalisation. (opens YouTube)

    #001 (RECAP). Implicit vs. explicit personalisation.

    Episode notes YouTube

  24. Play video: #001. What good personalisation looks like. (opens YouTube)

    #001. What good personalisation looks like.

    Episode notes YouTube

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