Uplift in opens
Uplift in clicks
P&O Cruises, a leading British cruise line, set out to improve email engagement by moving from instinct-led copywriting to a more data-driven approach.
The goal was to uncover new language styles that would consistently resonate with customers and drive stronger performance.
The challenge:
P&O Cruises wanted to move beyond gut instinct and diversify its marketing language with data-driven insight to improve email engagement.
The solution:
Using Jacquards AI-generated content, P&O Cruises tested and optimized subject lines and email
copy, discovering new styles and lengths that consistently outperformed human-written versions.
Impact
P&O Cruises achieved a 13% lift in open rates and 18% lift in clicks, unlocking stronger customer engagement and language that drives results.
“It’s endlessly fascinating how Jacquard manages to find patterns and trend that we just wouldn’t know by ourselves. Each quarterly report shows that our performance has improved. That and the fact that Jacquard’s copy always beat ours!”
Matthew Cooper
Email Marketing Manager, P&O Cruises
