Uplift in opens
Uplift in clicks
Home Chef operates in a highly competitive meal-kit market, where capturing attention and re-engaging customers is critical to growth.
The team set out to improve the effectiveness of its email acquisition and reactivation campaigns through more impactful, data-driven messaging.
The challenge:
Home Chef needed to stand out in an increasingly competitive meal-kit market and improve performance across its email acquisition and reactivation campaigns.
The solution:
Jacquard’s AI-powered language optimization was used to test and refine email messaging at scale,
integrating directly with Salesforce Marketing Cloud to deploy high-performing subject lines and copy.
Impact
Over nine months, Home Chef saw 21% lift in open rates and 29% lift in click
rates, with clearer insights into what language resonates with customers.
“Jacquard allows us to refine our recipe for success when it comes to engaging customers with our content. We can also see the real-time results and tweak our tactics based on how our customers are responding.”
Lauren MacArtney
Senior Lifecycle Marketing Manager, Home Chef
