of the time Jacquard outperformed human-written subject lines
Uplift in clicks
CAA Club Group (CCG) serves more than 700,000 members and wanted to increase engagement across its weekly email campaigns.
The team aimed to better align subject-line language with evolving member preferences across merchandise, travel, rewards, and newsletter communications.
The challenge:
CAA Club Group (CCG) wanted to increase engagement across its weekly email campaigns and better
align subject-line language with the evolving preferences of its 700,000 members.
The solution:
By partnering with Jacquard, CCG used AI-powered language testing across its merchandise, travel,
rewards, and newsletter segments to identify the tones and styles that resonate most—integrating seamlessly with Salesforce Marketing Cloud.
Impact
Jacquard outperformed human-written subject lines 97% of the time, driving major engagement gains,
including a 26% average click-rate uplift and nearly one million incremental opens.
“AI-generated content has given us a data-driven way to drive real engament with our email marketing.”
Avidian De Lara
CAA Club Group
