Resources

Ideas that sell.

Ideas on brand voice, AI-era marketing, and language that sells — from the team behind Jacquard.

Topic
News The Black Friday-ification of the 4th of July: what a decade of email data told us about America’s 250th Though the final numbers aren’t in yet, America’s 250th anniversary is shaping up to have been the most commercially significant Independence Day in the… AI visibility Does your brand voice survive AI summarisation? AI inboxes and assistants now rewrite your marketing before anyone reads it. How to tell if your brand voice survives, and how to write language that does. Events Join Jacquard at Movable Ink's Think Summit in NYC Jacquard is heading to Movable Ink's Think Summit in New York. See brand-true, revenue-tuned AI language with personalised creative, and book time with us. News The future of the copywriter: Working to a deeper understanding There’s a version of the AI story in which the copywriter disappears. It’s wrong — what’s actually happening is more nuanced, and more promising. Product update Bringing Adaptive Generation Strategies to Contextual Messaging. Adaptive Generation Strategies now reach Contextual Messaging: a meta-analysis across every category lets the whole campaign learn from each winning pattern. News Jacquard Valentine’s Report 2026: Your Customers Are Sick of “Love” New research from 61,000+ Valentine’s subject lines (2015–2025): the obvious tropes underperform — and “your Valentine” beats “Valentine’s Day” by 22%. Customer story How CAA Club Group scaled email engagement with AI CAA Club Group serves more than 700,000 members — and used Jacquard to outperform human-written subject lines 97% of the time, lifting clicks 26%. Customer story How Confused.com generated a 12% uplift in clicks with intelligent content testing Stuck in a manual testing bottleneck, insurance comparison platform Confused.com turned to Jacquard for AI-powered language optimisation at scale. Customer story Currys combine transactional marketing with real-time optimisation The goal was to increase relevance and performance at scale, driving stronger engagement and revenue across its customer base. Customer story How Home Chef Boosted Email Engagement with AI-Powered Language The team set out to improve the effectiveness of its email acquisition and reactivation campaigns through more impactful, data-driven messaging. Customer story P&O Cruises Improve Email Performance with AI The goal was to uncover new language styles that would consistently resonate with customers and drive stronger performance. Product update How Adaptive Generation Strategies Accelerate the Search for High Performance. Adaptive Generation Strategies narrow Jacquard's search for high-performing language, delivering better content faster and cutting the cost of experimentation. News Brand Voice & Scaling Content: Jacquard’s 2026 Marketing Predictions We’ve seen a seismic shift in the adoption of AI this year. And what was supposed to solve marketing’s content problem has instead created two new ones.… News Jacquard Holiday Marketing Report 2025 Jacquard's Holiday Marketing Report 2025: mid-range discounts outperform shallow and deep ones as shoppers navigate a cost-of-living crisis. Article Smarter workflows, better creative: The rise of AI marketing agents. Discover how Jacquard’s agentic AI transforms fragmented marketing workflows into brand-safe automation—boosting creativity, speed, and performance. Article False urgency isn’t just bad marketing; it’s a legal risk. Washington State lawsuits show the legal risk of false urgency in email. How AI content can expose your brand, and how Jacquard helps teams scale responsibly. Customer story How Sodexo Healthcare fuelled efficiency and creativity across its marketing team. How Sodexo Healthcare streamlined workflows, improved collaboration and helped its team move faster and think more creatively, with measurable results. Article Solving ad fatigue with Jacquard. Beat ad fatigue by moving beyond frequency to creative that evolves. See how Jacquard delivers high-performing, on-brand messaging that keeps audiences engaged. Article Bridging the personalisation gap: Why brand language is the perfect on-ramp for AI. Rich customer data isn’t enough for truly personalised messaging. See how AI-crafted brand language helps marketers turn insights into communication at scale. Product update Smarter messaging starts here: watch what’s new from Jacquard. Toby Coulthard and Jasper Pye show how Language² writes diverse, on-brand copy, how Neural² predicts its performance, and what comes next. Product update Jacquard Spring Release 2025: Introducing Language² and Neural². Jacquard's Spring Release 2025 introduces Language², a multi-agent engine for diverse, compliant messaging, and Neural², for predicting performance. Podcast #008 (BONUS). "Cut through this sea of sameness." Grace Cowlard, creative director and former global brand lead at Adidas, reflects on the rise of AI in marketing—and why it’s led to a growing wave of… Podcast #008. “Go out and play.” Grace Cowlard—Creative Director (formerly of Adidas)—joins The Array to talk about using AI to amplify human creativity, not replace it. Drawing from her… Customer story How TUI Group unlocked the potential of its tech stack with Jacquard. How TUI Group scaled content generation and testing with Jacquard, from one brand in English to TUI, First Choice and Marella Cruises in two languages. Customer story How TUI uses AI to optimise marketing across channels, brands, and territories. How TUI uses Jacquard with Braze to optimise email and app push messaging across multiple brands, languages and territories. The Array insights 8 ways to fight customer fatigue and transform CRM. Struggling to turn AI potential into real marketing impact? Discover practical strategies to overcome customer fatigue. Podcast #007 (BONUS). “What’s going on behind closed doors.” “I’m starting to believe [AGI] will be possible within the next 5 to 10 years.” Podcast #007. “Be willing to take risks.” Jacquard’s Chief Data Scientist Neil Yager maps 20 years of AI breakthroughs, what AI imagery means for marketers, and quality content in a “dead internet” era. Podcast #005 (BONUS). "Create more remarkable experiences." Warrick Godfrey, Founding Partner of Fuse.cx, looks to the future of marketing and sees transformed team structures – where creatives spend their time… Podcast #005. “Reimagine how we engage.” Warrick Godfrey, Founding Partner of Fuse.cx, arrives to help us kick off season 2 of The Array – with his honest take on the state of customer engagement.… The Array insights 3 ways to help your brand swap AI inertia for impact. Turn AI potential into marketing impact: three practical ways to overcome AI inertia, scale creativity without losing authenticity, and decide with data. Podcast #004 (RECAP). Start with the problem, not the tech. How are you planning to bring your brand (and creatives) on the AI journey? Learn how with an inspiring 6-minute investment. Podcast #004. AI's real value to brands and consumers. The FT’s Lucy Colback asks the tough AI questions: scaling creativity rather than outsourcing it, earning creatives’ buy-in, and using AI to grow revenue. Podcast #003 (RECAP). Teaching the machine. Watch the 5-minute recap of our conversation to learn how enterprise brands and creatives can get lasting value from AI technologies. The Array insights Seizing the chance to amplify human creativity with AI. Discover how AI is transforming enterprise marketing by amplifying human creativity and scaling operations. Podcast #003. Marketing’s future waits for no brand. Automation has “always been about amplifying human ingenuity and creativity.” Video How Jacquard’s Personalised Campaigns delivers true personalisation at scale. Learn how Jacquard's Personalised Campaigns uses advanced AI to deliver personalisation that connects with customers on a deeper level. The Array insights Building trust in your human + machine creative team. How to build trust in generative AI while protecting unique brand identities and navigating the risks of bias, inaccuracy, and loss of authenticity. Podcast #002 (RECAP). Rethink speed, scale, performance. Catch up with our 5-minute recap to learn how marketers can increase relevance and performance of their brand messaging through AI experimentation. Podcast #002. Can AI 'speak' your brand language? Forrester’s Jay Pattisall on combining people and AI in the creative process, avoiding a sea of sameness, and experimenting safely with generative AI. Article Why language matters this Black Friday. Discover how trusted language automation can boost engagement, build loyalty, and drive value without relying on heavy discounts. The Array insights The path to good personalisation starts with 4 steps. Let’s explore why personalisation is so challenging and discuss how enterprise marketers can navigate this complex landscape. Podcast #001 (RECAP). Implicit vs. explicit personalisation. Implicit vs explicit personalisation: the right way to use customer data, and how technology helps brands connect with individual customers at scale. News Welcome to The Array. London – 12 November 2024: Jacquard, the enterprise tooling for brand messaging that resonates everywhere, has released its new industry-focused podcast,… Podcast #001. What good personalisation looks like. Unlock personalization strategies, KPI metrics, and AI insights with ex-adidas CDO Scott Zalaznik on 'The Array.' Actionable tips for digital leaders! Product update The Jacquard Summer Release 2024. Discover Jacquard's Summer Release 2024: new personalised campaigns, expanded language support, and enhanced integrations for marketers. Personalisation insights Lessons from a linguist: 5 tips for crafting personalised brand messages that resonate. Lessons from a linguist: Discover tips on crafting personalised brand messages that will enhance your engagement strategy Personalisation insights Beyond {first_name} basis: 7 ways Jacquard is redefining personalisation possibilities. Discover how AI enables marketers deliver personalisation at scale by creating nuanced, context-aware content tailored to the individual. Article The Jacquard takeover lands in Cannes. Sunglasses. Sandals. And scalable, hyper-personalised brand messaging. News There’s a new name in brand messaging. Jacquard is here: enterprise tooling for brand messaging that resonates everywhere, so brands can keep pace with personalisation and stay on brand. Article Content optimisation is about more than more content. AI tools make it easier than ever to create multiple variations of text and images for A/B testing and multivariate testing. Marketers can experiment with… Article Creating customer-centric content and brand affinity with AI. Only 6% of enterprises are customer obsessed, says Forrester. How generative AI, content and messaging help brands build lasting customer affinity. Article Three big issues with using LLMs to create marketing content. LLMs like ChatGPT should be great for marketing content, so why do they rarely hit the mark? Brand safety, factual errors and tone errors explained. Tools & templates AI content vendor selection: Request for Proposal (RFP) template Marketers should eagerly explore implementing generative AI to capitalise on these benefits. But enterprise marketers must bring the same level of scrutiny…