neural2Day one
The global model
Ten years and tens of billions of real results. It predicts which line will land before your first send, and it is built for engagement, not general writing.
Resonate
everywhere.
Jacquard is the agentic creative intelligence layer that makes your brand resonate everywhere.
Analyse your brand to see Jacquard in action30M+Messages sent weekly
80B+Real results learned from
+23.3%Average engagement lift
The all new Jacquard
Creative intelligence, at work.
Agents that plan, write, check and optimise your marketing content, always in your brand voice, always with your sign-off. Trained on models that learn from the world, your brand, and your customers.
Jacquard is the agentic creative intelligence layer that makes your brand resonate everywhere. Performance AI models and agents analyse, generate, predict, optimise and personalise your campaign copy at every level. The result is a fully optimised brand producing content that converts — personalised, performant, on-brand and compliant, automated end to end.
neural3Compounds with every send
Your brand’s own model
Learns your brand specifically: campaign history, what your team approves and rejects, your voice, your compliance limits and how each touchpoint performs. Those signals shape generation before a send, not just optimisation after it. You are training your own model on top of the global one.
neural4Unlocked with customer data
A model of each customer
Share customer attributes and it learns what each person responds to, then personalises the whole message, subject line to call to action, across every campaign. It works out which attributes move the needle without being told.
Four agents put the models to work
Performance agent
Watches every send and finds the next win — the line, segment or moment predicted to lift revenue.
Compliance agent
Checks every line against regulatory rules — disclaimers, claims, opt-outs, regions — before it ships.
Brand agent
Keeps every message on-brand — your voice and your guardrails, enforced at generation time.
Orchestration agent · Jacq
Runs the other three end to end and brings the work to your team for one-click sign-off. Meet Jacq
What Jacquard writes
Content that converts.
Jacquard writes every word and optimises the whole message line by line — tuned to the person reading it and the number it should move. Switch persona or channel to see it adapt.
Optimised for
No order in 90+ days
Email, SMS, push, in-app, paid social, web — one voice across all of it.
How it works
Don’t just optimise campaigns, optimise your brand.
Jacquard writes, tests, ships and learns — so every campaign makes the next one better. Click a step, or watch it cycle.
Write
Hundreds of on-brand options.
Give Jacquard a brief and it writes every part of the message — in your brand’s voice, ready for every channel.
1,284 options written from one brief
Score
Ranked before you hit send.
Jacquard predicts how each version will perform and puts the strongest first — so you never lead with a guess.
+18% predicted on the top option
Send
Live across every channel.
Launch to email, SMS, push and web at once. Jacquard watches the results and quietly swaps in the winners.
● live across 4 channels
Learn
Every result makes it smarter.
Sales, revenue and repeat purchases feed straight back in — so the next campaign starts ahead of the last.
+2.1 pts better, month on month
Writing options1,284 written
Your doors are open — shop the deals you’ve been waiting for.
Last chance: everything you saved drops tonight.
Hey — we saved your spot. Checkout in two taps.
Don’t miss out — your basket’s still warm.
Members first: early access opens for you now.
Treat yourself — the drop you wanted is here.
Predicted performanceranked
Your doors are open — shop the deals…+18.2%
Last chance: everything you saved…+14.0%
Hey — we saved your spot…+11.3%
Don’t miss out — your basket’s warm…+6.7%
Live across channels live
Email · subject + body+18%
Push · notification+15%
SMS · short form+12%
Web · headline + CTA+9%
What workedfed back in
+24.1%▲ sales · 99% conf.
Sales +24%
Revenue +18%
Repeat +12%
Lifetime +9%
Sounds just like you
Set your brand voice once.
On-brand and compliant
Every version is checked against your rules.
Proof, not guesswork
See exactly what worked and why.
The platform
Every step, one workspace.
Brand language generation, approvals, compliance, distribution, performance and insights — the whole cycle in one place, with nothing handed between tools.
Beyond opens and clicks
Optimise for what actually matters.
Most tools stop at opens and clicks. Jacquard optimises for the outcomes you report on — sales, revenue, repeat customers, lifetime value.
- Optimise your website too, not just email.
- What wins in email makes your web copy better too.
- You pick the goal — Jacquard optimises for it.
What you optimise for
From shallow to deep.
ShallowDeep
+24.1%
Sales lift vs control. Did they buy? This is the number that actually matters.
From brief to live campaign
One brief. Every channel.
Your team writes the brief. Jacquard takes it from there.
- Jacquard works out the goal and who to reach.
- It writes, checks and ranks every version for you.
- It goes live, watches the results, and learns for next time.
From one brief
J“Set up a cross-channel Black Friday campaign across CRM and web that’s compliant and proven to lift conversions.”
Understood the goal
optimising for sales
Planned the campaign
channels · audiences · tests
Wrote everything
subject · body · SMS · push · web
Checked compliance
disclaimers · opt-outs · regions
Predicted the winners
Ranked on 80B+ past results
Went live
4 channels · watched in real time
Learned from results
starts smarter next time
Brand Insights · AI visibility Coming soon
See how your brand shows up in AI.
More inboxes now summarise your emails with AI, and more shoppers ask an assistant what to buy. Brand Insights shows how your brand reads in AI inboxes and AI search — and helps you shape it.
- See how AI inbox summaries condense your subject lines and offers.
- Track how your brand appears in AI search answers and assistants.
- Shape the language so the AI version still sounds like you — and still sells.
Brand Insights · how AI sees you
Your brand, through AI.
Your VIP early access is open — up to 40% off for 24 hours.
This is the one line AI shows before anyone opens. Brand Insights flags when the summary drops your offer or tone — and rewrites the email so it survives the squeeze.
“For value right now, your brand has up to £200 off laptops this weekend, with free next-day delivery.”
See whether your brand gets named, how it’s described, and which language earns the mention — then feed it back into what you publish.
How your brand reads in AI · switch view
Meet Jacq
You approve. Jacq does the rest.
Your orchestration agent — the one you watched work at the top of the page. Jacq is coming soon: it lives in your team’s Slack, and the same actions work straight from Claude, ChatGPT or Copilot. It runs the performance, compliance and brand agents, spots the next win, drafts the copy, asks for a one-click sign-off — and reports performance back in the thread. No new tab, no waiting.
# copywriting
Briefs, drafts and approvals with Jacq
JacqAPP8:30 AM
Morning, @Maya — fresh copy is ready for the abandoned-basket CTA. It’s predicted to convert +5% better than what’s live. One click to ship it.
Email · Abandoned basket
Still deciding? Your basket’s waiting — finish your order and we’ll take 10% off.
Predicted +5% conversions vs the current control
Maya Chen8:32 AM
Love it — approved ✅
JacqAPP8:32 AM
Live Approved by Maya · tracking conversions, I’ll report back here.
Maya Chen8:33 AM
@Jacq while you’re here — new subject lines for the Black Friday campaign? Playful but premium.
JacqAPP8:33 AM
On it — three options, ranked on 80B+ past results:
- Black Friday starts early for you+16%
- Your VIP doors open first+12%
- The deal you’ve been waiting for+9%
Want the top two in an A/B test?
🎉 2🙌 1
Jacq is drafting the SMS version…
Message #copywriting
What needs my sign-off in Jacquard this morning — and did the winback test finish?
Checked your Jacquard approvals
Pulled winback test results
Two things. Fresh copy for the abandoned-basket email is ready — predicted +5% conversions vs what’s live:
Still deciding? Your basket’s waiting — finish your order and we’ll take 10% off.
And the winback test finished overnight — Variant B won, +11% conversions. Want me to publish the first and roll out the winner?
Yes — approve both.
Published abandoned-basket email
Rolled out winback Variant B
Done — both live in Jacquard. I’ll report performance back here tomorrow morning.
Reply to Claude…
Draft a re-engagement push for lapsed customers — our voice — and get it ready to send.
Read your brand voice from Jacquard
Drafted & scored 5 variants
Top-scoring line, predicted +9% conversions with lapsed customers:
Hey — we saved your spot. Your basket’s still warm — checkout in two taps.
Want me to schedule it for tonight at 7pm, with the runner-up as a 10% holdout?
Ship it.
Scheduled in Jacquard · tonight 19:00
Done — it goes to 48k lapsed customers tonight, with the holdout running alongside. I’ll share results tomorrow.
Message ChatGPT…
How did last week’s Jacquard sends perform against control?
Pulled last week’s performance from Jacquard
Strong week — +12.4% conversions vs control and +£38k attributed revenue. Your sends beat control in 6 of 7 campaigns.
One thing needs you: Renewal · Email 2 is waiting on sign-off. Want me to approve it?
Approve it.
Approved & published Renewal · Email 2
Approved — it’s live. I’ve added the summary to your Monday report.
Message Copilot…
Customer stories
Results, in their words.
“It’s been amazing to truly combine transactional marketing with real-time optimisation by integrating with Jacquard. It really shows the value of AI-powered event based messaging.”
David PallantSenior CRM Personalisation Manager, Currys
Read the full story
+42%Uplift in opens
+93%Uplift in clicks
+102%Increase in revenue
“Jacquard allows us to refine our recipe for success when it comes to engaging customers with our content. We can also see the real-time results and tweak our tactics based on how our customers are responding.”
Lauren MacArtneySenior Lifecycle Marketing Manager, Home Chef
Read the full story
+21%Uplift in opens
+29%Uplift in clicks
“It’s endlessly fascinating how Jacquard manages to find patterns and trends that we just wouldn’t know by ourselves. Each quarterly report shows that our performance has improved. That and the fact that Jacquard’s copy always beats ours!”
Matthew CooperEmail Marketing Manager, P&O Cruises
Read the full story
+13%Uplift in opens
+18%Uplift in clicks
“AI-generated content has given us a data-driven way to drive real engagement with our email marketing.”
Avidian De LaraCAA Club Group
Read the full story
97%Jacquard beat human-written subject lines
+26%Uplift in clicks
~1MIncremental opens
“Basically, it works. Jacquard is instrumental in driving up engagement across our email and app channels, resulting in more direct, organic traffic.”
Simon BainesHead of CRM, TUI UK & Ireland
Read the full story
3Brands optimised — TUI, First Choice, Marella Cruises
3Channels — email, web push, app push
2Languages — English & German
Confused.com used intelligent content testing to find the language that gets customers clicking — lifting clicks 12% across campaigns.
Confused.comIntelligent content testing
Read the full story
+12%Uplift in clicks
“It’s the best of both worlds when you have a tool that helps you be creative and pragmatic.”
Sodexo HealthcareMarketing team
Read the full story
50+Brand language settings in use
2×Personas reached — clinicians & dietitians
As featured in
See what Jacquard writes for your brand
Try it on your brand
Your brand, read by Jacquard.
Drop in your website. Jacquard reads your tone of voice, checks how AI assistants see you, writes your first lines — then writes your Brand Read.
Reading your brand…
One last step
Get your first read of .
Unlock your Brand Read.
One email — your Brand Read link. No sequences, no sales calls.
Resources
From the team.
Customer story
Currys combine transactional marketing with real-time optimisation
5 min read
Customer story
P&O Cruises improve email performance with AI
5 min read
News
Jacquard Valentine’s report 2026: your customers are sick of “love”
7 min read
News
Brand voice & scaling content: Jacquard’s 2026 marketing predictions
7 min read
Article
Smarter workflows, better creative: the rise of AI marketing agents
4 min read
News
The future of the copywriter: working to a deeper understanding
7 min read
Integrations
Plugs straight into your stack.
Jacquard connects to the ESPs, CDPs and messaging platforms you already run — live in minutes, not weeks.
Get started
See it on your brand.
Drop in your website — Jacquard reads your voice and writes your Brand Read.