The Brand Read
Drop in a website. Jacquard reads the brand’s voice, benchmarks it, writes its first lines and builds Beat Jacquard from them.
About twenty seconds · free · one email for the link
Privacy ·
Reading your brand…
A first read takes about half a minute.
The Brand Read · your category
01
What your brand is, how it speaks, and what it is built to do. Read from its public messaging, the way a customer meets it.
How it speaks
The verdict
Working for it
Holding it back
Built for
02
Where your brand stands in its category, on the five things that decide whether a brand’s words work. Estimated from public signals, not measured.
03
The same brand, written by Jacquard’s agents. Not a new voice — your brand’s own, with every word working.
What your brand sends today
Written by Jacquard, in your brand’s voice
Highlighted phrases are where the agents did the work. Uplifts are predicted against your own control group.
04
What it looks like for your brand to use Jacquard. Four screens from the product, built from this read.
Jacq, the orchestration agent
Connected to your CEP, Jacq pulls every live campaign, assesses ninety days of performance, and plans the work for the other agents. You brief; it runs.
Brand voice
The read becomes a brand voice the agents write against: six dials, guardrails, a lexicon. Every fragment is checked against it before anyone sees it.
Brand insights
Tone, sentiment and performance against your control group, and how AI assistants describe you against the competitive set — in one place, every week.
Results
A campaign running against your global control group: adaptive tests converging on the winners, uplift by channel, revenue attributed. Simulated from the predicted uplifts above.
05
Don’t just optimise campaigns. Optimise the brand. Every send teaches the models, every model sharpens the agents, and your brand starts each campaign ahead of the last.
Three models, one on top of the other
A global model, your brand’s model, and a model of each customer. The value compounds the longer you run.
Four agents
The compounding curve
Simulated from your brand’s predicted uplifts at a typical learning rate. A pilot replaces this with your own curve against your own control.
06
Three moments your brand customers actually have. Four lines each, written in your voice. Pick the one you think converts; Jacquard shows what it predicts, and why.
Uplifts are Jacquard’s predictions from your public messaging, not measured results. In flight it tests every line on your real customers and learns which wins.
07
Bring this read to a thirty-minute session. We’ll tune your brand’s voice profile with your team, pick the first two campaigns, and show the loop running on your own stack against your own control group.