"Please allow 6 - 8 weeks for delivery of your first issue."

In every magazine there is a subscription card, this one is from a well known business magazine.  I have long wondered why this is so.  Does it take a couple of weeks for them to get your card?  Maybe a couple of weeks to enter it in the computer?  Maybe they have to make an extra copy for you? I have always had a hard time understanding this.

I have however noticed 2 improvements over the years.  You can now do it on the web (takes 2 to 6 weeks) and you can pay by credit card to avoid more useless mail, allow 6 to 8 weeks.

CONTEST - To the person who sends the best answer to the following question, a year’s subscription to the mentioned magazine.  It is actually excellent and well known, although its practice doesn’t live up to its name.

With a current paid annual subscription volume of 700,000 subscribers, and an average annual subscription price of $15.10, how much more would they make if it was in 2 weeks?  (knowing it is currently monthly).

Keep in mind, we are not looking for a precise answer, just the logic.

Our promise … the winner will be announced in less than 6 to 8 weeks.

We look forward to your answers ... Good Luck!