WONDERMENT Ideas is a personal thinking mode. Call it creativity or a positive attitude. It's based on our experiences and positive or negative support of others.

Sunday
09Dec2007

WONDER

Sunday
21Oct2007

WONDERMENT TOOLS

Prioritize Customers WONDERMENT

Who are your key customers? The ability to understand your market, particularly the most important customers, is key to your future success.

Aren't you always curious how it is decided who should get the company playoff or concert tickets.

Follow the steps outlined in this Prioritize Customers WONDERMENT and you will find out.

Download it here.
Sunday
21Oct2007

WONDERMENT TOOLS

Painless Profit WONDERMENT

An earlier WONDERMENT IDEA post titled "Prioritize Customers WONDERMENT" demonstrated the ease with which you can determine the relative importance of customers. Rated from "A" to "D" the D group was disproportionally large in number with relatively meaningless revenue. The "Pricing on the Periphery WONDERMENT" uncovers an easy to implement low-risk pricing strategy

WHAT IF you increased the price to D Customers anywhere from 20% to %100? There is an obvious answer "you can't do that!" With some free thinking you'll find the first answer may be wrong. Go back and "Prioritize Customers" then worry just about the "D's".

A note: over 25 of Jacquard Associates clients followed through on this WONDERMENT. All were successful. The average loss of customers was 11%.

Download it here.

Thursday
04Oct2007

Walt Disney said:

Sunday
10Jun2007

Attraction

A very successful client brought a brilliant idea to the discussion

"We are very good at promotion. Now we are going to focus on attraction"

Spend some time thinking about this, it will grow on you.
Try applying it to something about you or your company. Any brainstorms, please post.

A tip of the hat to Alan Cohen, President of a Midwest equipment sales company