Psychologist John Collard of the Institute of Human Relations at Yale University described seven kinds of common fears . ( All of us have some of them .)

1. Fear of failure

2. Fear of sex

3. Fear of self-defense

4. Fear of trusting others

5. Fear of thinking

6. Fear of speaking

7. Fear of being alone.

It would appear not seeking simple solutions-stems from number 5 , " fear of thinking " Where are snakes and heights?

"The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right." Jack Trout . Check out Google Reader