Articles and Presentations > Customer Focus Resources

Jacquard typically creates articles on topics of interest to Jacquard and valuable to business leaders. Many are tongue in cheek, using humor as a foil to make the point. Among Jacquard's favorate topics are pricing, the unfortunate focus on revenues at the expense of cash and dealing with change.

Jacquard has also given many presentations to various industry groups, archived here in Power Point PPS format. 

All files are listed by Success Thread

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    AIM Presentation

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    Focus on the Customer: When starting a business or industry, where is the investment ... new sales or service? There must be a balance. A presentation for AIM Global, an Association of RFID Principals and VARs, given by David Schwartz on February 23, 2006.
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    Internet Coupon Article.pdf

     (301K)
    Internet coupons, such as Groupon and LivingSocial, typically offer consumers between 40-60% off on all sorts of products and services. There are clear benefits; however, some businesses have been hurt by attempting these coupons. There are several things to look at before moving forward with one these for your business!
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    Pareto Overview

     (351K)
    A 19th century Italian economist, Vilfredo Pareto, observed a fact that would become one of the single most important beliefs in business. The 80/20 rule or the law of the “vital few”, shows 80% of results come from 20% of the activity.